The New Wellness Revolution - Paul Zane Pilzer


Paul Zane Pilzer is a world-renowned economist, a highly successful social entrepreneur, an adjunct professor, and the author of nine best-selling books and dozens of scholarly publications.
Pilzer completed Lehigh University in three years and received his MBA from Wharton in 15 months at age 22. He became Citibank's youngest officer at age 22 and its youngest vice president at age 25. At age 24, he was appointed adjunct professor at New York University, where he taught for 21 consecutive years. Over the past 30 years, Pilzer has started and/or taken public, five companies in the areas of software, education and healthcare.
In healthcare, he is the Founder of Zane Benefits, Inc. (2006) and Extend Health, Inc. (1999), the two leading U.S. suppliers of personalized health benefits to corporate America including Wal-Mart's Sam's Club.
In education, he is the Founder of Zane Publishing (1989) and The American Academy (2005), two pioneering companies in electronic and online education that continue to make significant contributions to high school education worldwide.

He was an appointed economic adviser in two presidential administrations and warned of the impending $200 billion savings and loan crisis years before official Washington was willing to listen-a story that he later shared in Other People's Money (Simon & Schuster) which was critically acclaimed by The New York Times and The Economist magazine.
In 2002, Paul researched and wrote The Wellness Revolution which became an instant Best Seller. Paul has never written on the same subject but in 2007, he published The New Wellness Revolution; due to demand from readers. His foresight into Wellness and his belief in Wellness becoming a revolution that will change the way mankind eats, work, play and live.
What is Wellness? Wellness is an approach to healthcare that emphasizes preventing illness and prolonging life as opposed to emphasizing treating diseases. In other words; do not be a customer of The Sickness Industry! Why does one want to be sick? Why does one want to be in pain? Why not be well physically, mentally and spiritually?
Wellness is defined as the quality or state of being healthy in body and mind, especially as a result of deliberate effort. Deliberate effort here means that you have to do something in order to have a healthy body and mind.
In The New Wellness Revolution, Paul wrote:
1. The opportunity to make an incredible fortune by doing incredible good in the greatest industry on earth – wellness
2. The more people increase their wealth, the greater proportion of their income they spend on wellness
3. Wellness is not about a fad or a trend – it’s about a new and infinite need infusing itself into the way we eat, exercise, sleep, work, save, age and almost every other aspect of our lives
4. How to find your place in this new total-life industry, wellness; that not only can bring you riches, but also does incredible good
5. The sickness business is reactive. Despite its enormous size, people become customers only when they are stricken by and react to a specific condition or ailment. No one really want to be a customer
6. The wellness business is proactive. People voluntarily become customers – to feel healthier, to reduce the effects of aging, and to avoid becoming customers of the sickness business. Everyone wants to be a customer of this earlier stage approach to health
7. Most of the one-sixth of adult working population that work in the healthcare industry today focus on treating the symptoms of disease rather than on preventing disease. This is because it is more profitable for medical companies to research and develop products that create customers for life
8. Today, 70 to 80 percent of the cost of most retail products is in distribution – which explains why the world’s greatest individual fortunes are now being made by people focused on distributing things rather than on making things
9. Wellness industry products and services have perhaps the strongest legs of any product or service, as people immediately notice when someone has a wellness experience and are anxious to duplicate the results
10. Wellness products and services represent perhaps the only sector of consumer spending that does not take time to enjoy. Money spent to make a person feel stronger, smile better, look younger, or feel healthier yields rewards that are enjoyed every moment of every day – on the job, at home, and at every moment in between
11. Incredible powerful economic forces are preventing people from taking control of their health and are actually encouraging them to gain weight – forces so powerful that nothing short of a revolution will be able to stop them
12. Rich fat man has become an oxymoron, and poor and fat have become synonymous
13. Weight and appearance now define social and economic opportunities, just as family name and birth did in the nineteenth century
14. Over the short term, these vitamin and mineral deficiencies manifest themselves as mood swings, lack of energy, joint pain, failing eyesight, hearing loss, and thousands of other ailments that medical science tell us to accept with advancing age. Over the long term, these deficiencies cause major illness like cancer and heart disease
15. Emboldened by success, and to distinguish themselves from charlatans who were practicing magic more than medicine, Western medicine science began arrogantly rejecting age-old treatments and cures whose function could not be scientifically explained by the then-current level of technology
16. Today we know that the critical biochemical functions performed by exercise, vitamins, minerals, and nutritional supplements take place on a molecular versus a cellular level. And because each cell is composed of trillions of molecules, these functions cannot even be detected with an optical microscope which led most Western medical school training to virtually ignore, to this day, the importance of nutrition and the effect of vitamins, minerals, and natural supplements
Definitions:
Sickness industry – products and services provided reactively to people with an existing disease, ranging from a common cold to existing cancerous tumors. These products and services seek to either treat the symptoms of a disease or eliminate the disease.
Wellness industry – products and services provided proactively to healthy people (those without an existing disease) to make them feel even healthier and look better, to slow the effects of aging, and/or to prevent diseases from developing in the first place.

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